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Articles 5254 views March 9, 2020
On a lazy Sunday morning, Akshit woke up to enjoy his relaxing cup of morning tea with his family. He had promised his family to take them for a movie. He swiped his phone to book movie tickets for his family. It was then when it struck him that he had to get his travel insurance ready for his family holiday trip next month. He thought for a while that It would have been wonderful if he had done that from his home itself instead of going through a tedious process of running to the right insurer and getting a perfect policy.
However, Akshit would be glad to know that his problem could be solved now with just a touch of his smartphone. He will be delighted to discover that WhatsApp is now at his service to solve all his insurance-related problems. So, instead of delaying your urgent insurance policies because of difficulties in finding some time in between your busy schedule, you can now responsibly make a hassle-free purchase of your insurance at your own comfort.
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WhatsApp is a communication channel that is highly used by nearly all smartphone users in India for exchanging free calling, text, video, audio, image, location facilities. This instant messaging app has almost 400 million users in India. WhatsApp has also set many new avenues for the improvement of businesses. The WhatsApp Business for small businesses and WhatsApp Business API for medium and large businesses have created a two-sided communication platform for the businesses and their customers. Another big contribution of WhatsApp towards direct payment services for goods and services provided is WhatsApp Pay. Banks and mutual funds have also started providing services through this instant messaging channel. Finally, the insurers after realizing the importance of such a real-time messaging platform have also opted to offer services through WhatsApp.
WhatsApp is no more used to just text messages to family and friends. Using this communication channel customers can avail of a range of benefits in an easy, fast and convenient way just at the touch of their fingertips sitting at any corner of the world. With an intention to provide quick and prompt service and with an effort to stay always in touch with the customers in order to understand their requirements better, insurers have now resorted to WhatsApp for channelizing their service in the best possible manner. Insurance companies, like
ICICI Prudential Life Insurance
Bajaj Allianz General Insurance
are all started providing its services of policy purchase, renewal, and premium payment through WhatsApp.
Insurers have taken a wise decision of using WhatsApp as one of their sales-platform because of the following advantages of WhatsApp insurance:
However, like the advantages we get on consuming certain medicines overpower their side effects, similarly, the advantages that the insurance companies experience through usage of WhatsApp overpower the few disadvantages related to WhatsApp usage in Insurance.
On today’s date, there is a lot of competition in the insurance sector. In order to survive by attracting and retaining sufficient customers, the insurers need to entertain more queries about claims, renewal, policy terms without long waiting times. The insurers need to stop their prospective customers from switching to their competitors. All these issues can get solved through one decision of the insurers and that is incorporating WhatsApp chat channels into their business to give an improved insurance service experience to their customers.