Articles 466 views July 28, 2021

Max Bupa Health Insurance Company is rebranded as Niva Bupa Health Insurance Company Limited. The change is made due to the exit of Max India and the entry of private equity firm True North and will be effective by the end of this year. Max Bupa Health Insurance rebranding will build a brand that simplifies the health insurance category for customer understanding so that one can access healthcare facilities without any trouble. Niva Bupa Health Insurance plans to become an INR 2,500 Crore company by FY21-22. Continue reading this post below to learn more about the changes in the health insurance company with this rebranding.

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Benefits of Max Bupa Health Insurance Rebranding

Check out the pointers below to see what this rebranding will bring to the company and customers:

  1. With the rebranding, True North now owns 55% while Bupa owns 44% in the Niva Bupa Health Insurance Company Ltd.
  2. The rebranding will not affect customers and the company partners.
  3. As per the statement of MD and CEO of Niva Bupa Mr. Krishnan Ramachandran, ‘the new brand will firmly stand at the intersection of financial services and healthcare to fulfill the needs and aspirations of millions of Indians’’.
  4. As per the statement of Nimish Agrawal, Senior Vice President & Head Marketing, Niva Bupa, the rebranding will unravel the health insurance space and offer a humanized experience to the customers, especially in terms of guidance, counseling, and support at the moment of truth.
  5. Niva Bupa Health Insurance will use its digital capability, product innovation and customer-centricity to offer financial assurance and healthcare access to customers.
  6. Based on a survey and interviews of new-age millennials and middle-aged customers (both existing and first-time), the decision of rebranding was made.
  7. The company will provide best-in-class healthcare services to the customers with digitally backed meaningful tools to ensure their well-being and good health

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